Blog by Industry Experts

Get Your Nashville Wraps 2016 Holiday Preview Now!

2016 Nashville Wraps Holiday Preview Catalog 2

For the prettiest eco-friendly holiday packaging look no further than Nashville Wraps. Our new Christmas collections feature 8 new exclusive Green Way® designs. You can see these original designs in person this summer! Click here for our summer trade show schedule – we still have the Windy City and NY Now Gift Shows coming up.

You can view all our Christmas Collections online or request our 2016 Holiday Preview Catalog. The cover features the festive new Golden Holiday Trees Collection which combines this season’s hottest color, metallic gold, mixed with black and white. The shopping bags are made from 40% recycled white gloss paper with coordinating 40% recycled gift wrap and 100% recycled tissue, gift basket boxes and gable boxes.

The Golden Snowflakes Collection features metallic gold and white

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Great Teamwork Produces Custom Packaging that is Functional and Beautiful!

box-exterior1sm

The difference between structural design and graphic design on packaging is often described as the difference between the canvas maker who builds the surface to be printed and the artist who paints on it. That is probably not an unfair comparison but in our case, we also help to guide the (graphic) artist to a creating a design that will print well on the corrugated box that becomes their canvas.

What happens when outstanding graphic design meets great structural design – you end up with a finished design that looks great, performs well and is user friendly.

Artezen and Salazar Packaging Team Up!

We were contacted by a great branding and graphics company who had been charged with creating a branded package for one of their favorite clients. To be … Read More

What Are the Two Biggest Mistakes E-commerce Entrepreneurs Make?

shipping cost

We have helped hundreds of subscription box and e-commerce companies get started and work with many businesses, large and small, this is a question I am asked quite often. My answer never varies because we have witnessed many companies err in two critical areas:

  1. They grossly underestimate the impact of outbound shipping cost on their business.
  2. They place no monetary value on their own hard work and time.

The Importance of Shipping Cost

Unless you are shipping out something small, flat, and light weight (example – a gift certificate), your shipping costs may be the greatest single cost you will experience. I find it ironic that people will at times focus on saving a nickel on their box or tape, but totally ignore the additional $2.00 every box is costing … Read More

Eco-Friendly Father’s Day Packaging that Dad will LOVE!

Father’s Day is June 19, and Dads will love our Blue Indigo Collection with nautical-themed gift wrap, tissue, and gift tags. The Indigo Stripe shopping bags are made from 40% recycled paper and combine popular navy and cream colors. This modern design will appeal to your younger customers as well. We especially like the cute rose size bags with horizontal stripes (at right). It’s the perfect size bag for a gift card, a neck tie or some personalized golf balls! This group really pops when you add a red bow or red ribbon and one of our Anchor gift tags.

For a coordinating look, our Blue Indigo Rhapsody coordinates with the Stripes so you can offer something for everyone. The Rhapsody design looks pretty mixed with natural kraft colors … Read More

Change the Look of Your Subscription or E-commerce Box by Changing Board or Ink Colors

Black to purple on white for a totally new look

The best part of making this change is that there is little or no cost to changing either the board color or the ink color(s) we print on your box.

Why Change Colors of your Custom Printed Shipping Box?

It could be a total new look that perhaps includes a logo change or an overall color palette change. Late last year we decided our logo and tag line needed updating and made the change resulting in great customer response. Brands evolve over time and you do not have to live with something you are less than pleased with or is outdated.

You may have a seasonal or promotional reason to change the color of your boxes. Or like one of our friends shown below, different colors for different products and … Read More

The Petroleum-based Plastic Packaging Problem

CompostableFlex

Sustainable, organic and natural brand owners have been searching for an alternative to plastic packaging for a long time.  Flexible plastic bags used for food and beverage packaging make up two-thirds of the world’s plastic waste and they are mostly not recyclable.

Flexible packaging (packages such as fresh organic produce, fair-trade coffee, natural snacks, organic granola bars, sealable plastic zipper bags, stand-up pouches, grains, etc.) is a growing segment of the world’s sustainable packaging market. The volume of flexible packaging is smaller than rigid plastic containers which reduces the use of plastics, however, most flexible packaging can’t be practically recycled. Apart from the lack of collection and recycling infrastructure for flexible packaging, flexible packaging isn’t made of pure plastic polymers but rather made by blending several materials (this is necessary Read More

Additional Green Resources and Products

  • Jonah Coyote Design
  • Sustainable is Good
  • Zing Green Products
  • Dharma Merchant Services
  • Green America
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