Is Your Business Socially Responsible?
“Consumers shop for reasons not things,” says Rachel Leinbach Reyhle, Founder & Publisher of Retail Minded Magazine in a recent blog post. People shop for products that make them feel good emotionally. They also buy from businesses they feel good about.
“Many customers decide to shop places because they appreciate the impact their purchase will make,” explains Rachel. Whether it is shopping local or fair trade or the store donates a percentage of its profit to charity, consumers want to make an impact with their spending.
More than 90% of shoppers will switch brands and be loyal to socially responsible businesses they feel they can trust versus companies who don’t show these characteristics said a recent study by Cone Communications and Echo Research
Now they have just launched The TOMS Marketplace, a microsite featuring 200 different products made by other companies with a charitable component or “giving model.” You can shop by Brand, Region or Cause like children, education, health, job creation, nutrition or clean water.
“We believe commerce can be about more than just profits,” he explains. We’re giving other social entrepreneurs a platform right here on our site to help them succeed.”
At Nashville Wraps, we take our social responsibility seriously. That is why we developed our Green Way ® brand of eco-friendly packaging to offer our retail customers a better choice. We also focus on USA made products that promote American jobs. In addition, we are blessed to help many charities throughout the year, and our employees are truly giving people whenever there is help needed locally.
Have you considered your own social responsibility as a business? If not, search for your passion in giving back and share how you are doing that with your customers.
May this short video from TOMS be an inspiration…Click Here