We have helped hundreds of subscription box and e-commerce companies get started and work with many businesses, large and small, this is a question I am asked quite often. My answer never varies because we have witnessed many companies err in two critical areas:
- They grossly underestimate the impact of outbound shipping cost on their business.
- They place no monetary value on their own hard work and time.
The Importance of Shipping Cost
Unless you are shipping out something small, flat, and light weight (example – a gift certificate), your shipping costs may be the greatest single cost you will experience. I find it ironic that people will at times … Read More