As environmental awareness grows, more and more consumers are calling for natural, sustainable, and eco-friendly products. Businesses and brands are taking notice. A number of consumer-focused companies are beginning to move towards using natural ingredients and implementing a more sustainable supply chain.
With the influx of eco-friendly products into the market, it can sometimes be difficult for the consumer to identify what exactly makes one product more sustainable than another. A brand can have natural-looking packaging and claim that their product is all-natural, but they may still be implementing wasteful processes in their supply chain. A product can be made with recycled materials but not actually be recyclable itself!
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